Go Above and Beyond in Social Media Customer Service

Did you know that 25% of consumers who complain to brands on Facebook or Twitter how to get followers in instagram expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You’ll likely lose respect and loyalty from a client if their questions and complaints aren’t dealt with in a short window of time. Nowadays, customers even expect a response when complimenting a company. A few months back, I received a free salad from the organic fast-food restaurant SweetGreen due to a longer wait for chicken on my guacamole greens. I was so ecstatic by the phenomenal customer service that I tweeted at their corporate handle praising their response to a slightly extended wait time for my Friday night meal. In return to my testimonial? Radio silence. I kept refreshing my Twitter feed free instagram views increaser assuming they’d respond in some manner, perhaps “favorite” my tweet, retweet it, or reply saying “Anytime!” but… nothing. I was left feeling discouraged (although I won’t lie, I’m still a regular salad-eating customer). Luckily, this was a positive scenario, so I didn’t lose faith in the business, but imagine if my tweet was about a negative experience. Let’s say they ran out of chicken altogether and did nothing to ease my frustration. If a response was not made on Twitter to a negative review, then my faith and loyalty to the business would be lost. Morton’s Steakhouse knows what I’m talking about. A while back, the upscale steak chain delivered a joking customer a free steak at an airport. The tweeter wrote, “Hey @Mortons – can you meet me at Newark airport with a porterhouse when I land in two get more likes on instagram cheat hours? K, thanks.” And, to the customer’s surprise, Morton’s did just that! The result? An explosion of PR coverage and positive press for the steak chain. The fact that this occurred in 2011 and I’m still gushing over it just shows how momentous positive social customer service can be for a business’ reputation.

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Meet the Director of Social Media Who Doubled Pitchfork’s Instagram Following

Since its beginning in 1996, music lovers and artists have turned to Pitchfork as real twitter b followers b the authoritative guide to all things independent. With a loyal audience of more than five million unique visitors every month, it’s an understatement to call Pitchfork a leader in the music industry. With a voice of such a large magnitude, the job of managing Pitchfork’s social media presence is an enormous undertaking. Recognizing that the core of any good social media strategy depends on the people behind it, Pitchfork’s strong brand identity is socialized through Director of Social Media Charlotte Zoller. As a part of our series showcasing strong innovators and leaders in the social media and content marketing, we spoke to Charlotte about the role of social in Pitchfork’s overall marketing strategy. As a team of one, I manage all of Pitchfork’s day to day social output and engagement through our different channels, including Facebook, Twitter, Instagram, Snapchat, Vine, and Tumblr. I also oversee the social channels for our quarterly print publication, the Pitchfork Review, and for our Pitchfork Music Festivals in Chicago and Paris, where I train and manage the team there. Additionally, I oversee email marketing. A lot of my day is scheduling, prioritizing, and ensuring that all of our feeds are running properly and have a good flow to them. I spend about 2-3 hours of solid posting, in order of priority. As for news, I work with a staff of talented writers who have shifts so that if news breaks overnight we can make sure it’s covered on social. I’ve trained this entire team in best practices and keep them up to date so that they can socialize things that come up if I’m not on duty or at a screen (which is rare!). My afternoons are usually for strategy, setting up systems, workflow, getting things on track. With social video ramping up, we’ve also been concentrating on that with the strategy discussions. We started out with teasers, saw that they were doing well, and evolved our strategy from there. I think using video in social is undeniable at this point. You can’t survive solely on YouTube anymore because if you have the content, you have to go where your viewers are. This is especially true for Facebook right now, as they tweaked the algorithm to no longer favor YouTube video links anymore. Changes like retweets twitter this mean we have to adjust our strategy accordingly, so with that case in particular it meant we started populating Facebook with our own video content. You also have to consider the format in relation to the platform. For networks like Twitter features like autoplay mean that social video makes sense and lead to a better user experience. If it’s right there, people are going to watch it. As for rights, if we don’t have them, you’ll see embedded Vines and YouTube links on our feed.

Free Stock Photo Sites for your Social Media Images

Any social media manager or content marketer knows that one of the toughest youtube billion views parts of the job is finding the perfect image to accompany a post. We all know that images are one of the most important components for engagement, but unless you’re willing to pay significant costs for access to a database, trying to find great free social media images can be incredibly time-consuming. To help you get rid of this headache, we’ve put together a list of 20 free stock photo sites that you can bookmark for easy reference whenever you’re having trouble getting the right picture. Before sharing the list, it’s important to recognize what is meant with the different licensing and copyrights of images available. It can be hard to know if you are legally allowed to use or modify an image you find online for your personal or commercial uses, so the Creative Commons Zero license is especially valuable. According to the Creative Commons website, the CC0 license “enables scientists, educators, artists and other creators and owners of copyright- or database-protected content to waive those interests in their works and thereby place them as completely as possible in the public domain, so that others may freely build upon, enhance and reuse the works for any purposes without restriction under copyright or database law.” In other words, you are free to use that great sunset shot you found under the CC0 license for any purpose, including your next Instagram campaign. Here are the best free stock photo sites we found whose images fall under CC0. Gratisography is one of the most interesting of the free stock photo sites due to the quirky style of photographer Ryan McGuire. All of the photos are high-resolution and royalty-free, ready facebook likes list for your use wherever you please. Sorted into the categories of animals, nature, objects, people, urban, and whimsical, there are new photos added weekly, which are also shared through McGuire’s Twitter and Facebook. IM Free offers not only free social media images, but is a “curated collection of free web design resources, all for commercial use.” The royalty free collections include templates, icons, button makers, along with classic free stock images organized by themes such as technology, education, nature, and many more.

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